Some gems in this @scobleizer interview with one of the world’s top brand designers Stanley Hainsworth
Roh.am
brief interludes
Roh.am
Too many companies simply don’t understand (or at times even try to understand) the value and importance of good design. In today’s webbed world, a consumer has dozens of alternative options at their fingertips: if your company’s goal isn’t to make the user’s interaction with your product truly exceptional, you may as well give up now.
If I’d asked customers what they wanted, they would have told me, ‘A faster horse!’
(Source: hbr.org)
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